Զվարթ Ասատրյանի հիանալի կատարումը գերել է բոլորին․․․

Եթե հավանեցիք կատարումը կիսվեք տեսանյութով ընկերների հետ․․․

The concept of the format was for a large-scale televised talent competition where anyone, of any age and background, could participate with any form of talent before an audience and a panel of judges. The concept was first proposed to the British television network ITV, which agreed to a pilot episode of the format.[5] When it proved a success, work began on producing a season of the competition for British television, but was suspended after its intended host had a dispute with ITV and ultimately ended their involvement.[6] Cowell subsequently promoted the concept to American television networks sooner than planned, and secured the interest of American television network NBC to produce a season for their 2006 summer broadcast schedule.[7]